Promoting Events at Your Miami Beach Restaurant
Holding events—whether weekly festivities or one-off occasions—is a great way to draw customers to your restaurant. That’s not exactly breaking news, but you’d be surprised how many dining establishments stick to a basic script and forego these sorts of special happenings and promotions.
Without question everyday quality of cuisine and service and a welcoming atmosphere are the foundations of restaurant success, but you might consider increasing your profile by marketing events and deals as well. Here are some general thoughts on how to promote events at your eatery!
Harness Social Media (Obviously…)
It hopefully goes without saying that savvy use of social media is one of the very best ways to promote a restaurant event these days—not to mention just generally advertise your business, of course. If you don’t have the time or knowledge to tackle social-media campaigns yourself, find somebody on your staff who can dedicate some energy in that direction—or, if you have the resources, consider hiring or contracting with a marketing specialist who knows the ins-and-outs of these platforms and the most effective strategies for engaging with customers over them.
Collaborate With Other Local Businesses
One of the best ways to pull off a successful event at your restaurant is to partner with another local business. This expands the marketing message, informs a potentially whole new customer demographic of your existence, and can forge rewarding, long-lasting ties within your neighborhood business community.
The sky’s the limit when it comes to collaborating in this regard. Maybe you’ll host a local craft brewery in a “tap takeover” or a local winery for a tasting. Maybe you’ll work with a promoter or music venue to throw an outdoor concert at your space. Perhaps a local non-profit or institution could use a place for a fund-raiser or outreach effort. Use your creativity and don’t be afraid to reach out to other businesses and organizations with a general invitation to join forces—they may have their own awesome ideas on the backburner.
Happy Hours, Trivia Nights, etc.
Events can be a great way to deepen your connection with your patrons. Trivia nights, game promotions for local sports teams, and other regular excuses for customers to interact with your space and with one another can instill a genuine sense of community and muster a friendly passel of weekly regulars. Obviously, diners are always looking for a good deal, too, so consider getting on the bandwagon for Happy Hours, Taco Tuesdays, Buy-One-Get-One-Free specials, and the like. Such simple efforts can go a long way!